Think you health issue to too big or hard to deal with? Understand this: “Proportion dominance is the preference for making relative progress toward a goal, at the expense of absolute impact,” says Harvard psychologist Matthew Coleman . Proportion dominance means the bigger the problem, the more helpless we feel to make a meaningful difference.
But being aware of this tendency can help counter it. “If you want to make an impact, it’s important to remember what matters is the size of the drop, not the size of the bucket,” Coleman advises. He offers ideas for how to make the most of your drop in the context of charitable giving. Small drops in a bucket are like tiny habits toward healthier lifestyle: Very important to start!